Your website's header is the first thing visitors see and determines within three seconds whether they look further. For mission-driven entrepreneurs and organizations, a powerful header is crucial to build trust and appeal to the right audience. In this blog, you'll discover exactly what elements your header needs to effectively convey your mission.

As an entrepreneur with a social mission, you want your website to show you the impact you're making. Yet 9 out of 10 business owners make the same critical mistakes: an unclear homepage, no focus on conversion and the wrong balance of content. These mistakes cause visitors to leave without taking action. Fortunately, all three problems can be solved with the right strategy.